From the Archives: Betty Parsons, Gallerist Turned Artist, Takes the Spotlight, in 1979

ARTnews
16 June 2017

When art historians mention Betty Parsons, they’re usually talking about her New York gallery, which, in the 1940s, ’50s, and ’60s, was responsible in part for making Abstract Expressionism famous. In addition to showing Mark Rothko, Barnett Newman, and many others, however, Parsons was herself a painter. She considered herself a good gallerist—and a good artist. “I’ve learned a great deal about business, but I wasn’t a businesswoman,” Betty Parsons told Grace Lichtenstein in a profile that originally ran in the March 1979 issue of ARTnews, published just three years before Parsons’s death, in 1982. On the occasion of a show of Parsons’s work at Alexander Gray Associates gallery in New York, that article follows in full below. —Alex Greenberger

“Betty Parsons: Still trying to find the creative world in everything”
By Grace Lichtenstein
March 1979


She’s been in the center of the modern art movement since the 1920s, has known everyone and seen everything, and remains a remarkable talent scout, with the ability to encourage her artists to outdo themselves.

“Oh, we must have this!” exclaims Betty Parsons, art dealer, cultural doyenne and legend in her own time, as she pulls a dusty print out of a cardboard box in a dark storeroom hidden away in a Long Island City warehouse.

“And this Murch! The most valuable one of all! We must have that. And here’s a Pomodoro—another valuable one. This is a Pollock . . .” For the first time in ages she is going through part of her personal collection, the part that is not on loan as a traveling exhibition to American embassies around the world. In a black beret and black shoes, sensible-length skirt and simple blue cloth coat, Parsons, at 79, rummages through these treasures like a bargain-minded antiques hunter at a weekend flea market.

 

She has come to the warehouse storeroom to unload some shipping crates. But once in the company of these old friends from 40 years in the business, Parsons cannot contain an enthusiasm that keeps her poring through the hodgepodge of material. When Jack Tilton, her young assistant, points out that the Pollock is not signed, she replies firmly, “It’s still valuable.” A moment later out comes a drawing of a young girl, fashionably dressed in slacks, hair bobbed. “A drawing of me by Hedda Sterne, done some time ago,” she announces. Next comes a painting by Pat Adams, a teacher at Bennington. “Isn’t it a beauty? It’s a beauty!”

Nearly an hour later she declares, “From now on, I must come here once a week. Look at all of this! I’ll have to spend some time getting rid of some of it. Here’s an early Agnes Martin!” Tilton says the Museum of Modern Art wants it. “They’d give you a good tax break,” he adds. Parsons, seeming hardly to hear him, says, “I’ve got to get my jeans on, come out here with Gwen, bring some sandwiches and get some work done.”

This burst of energy is neither rare nor isolated for Parsons. Assistants and friends who are a quarter of a century younger than she often have a hard time keeping her pace. On the day of the warehouse visit, for instance, she arises as usual, about 7 a.m. in her Upper West Side apartment. Stretching exercises are followed by reading an eclectic stack of magazines (Saturday ReviewThe NationMs.). Next she breakfasts with her houseguest, Steingrim Laursen, consultant to the director of the Louisiana Museum in Denmark. Driving her beat-up but serviceable station wagon to a Midtown garage, she then settles in the office of her gallery at 24 West 57th Street, greets several artists, takes a reporter to lunch at a Japanese restaurant and submits to an interview.

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Read full article at artnews.com.

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